VAN URFALIAN

Tony Hawk American Wasteland

The first video game campaign I ever worked on was Tony Hawk’s 2005 masterpiece American Wasteland. Got my hands dirty photographing in Hollywood and Downtown LA for assets to use in the collage. Going back to my graffiti roots to “tag up” every available space. The final 360 campaign included print, out of home, digital, video and special edition collector’s pack.

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